PRAWRADA, promoter of GMASS(Grameena Mahila Vividodesha Soudharada Sahahari Niyamit), is a Non-Governmental development organization, established in Bidar district in 1994. Self Help Groups (SHGs) have been recognized as an effective strategy for women empowerment in rural areas. Since the overall empowerment of women is crucially dependent on economic empowerment, women through these SHGs work on a range of issues such as health, nutrition, agriculture, forestry, etc. besides income generation activities and seeking microfinance services.

The growth and development of this self-help concept motivated PRAWARDA in forming an apex body called GMASS under Karnataka SOUHARDA Act of 1997. It was registered in June 2004. Presently, GMASS is operational in five blocks of Bidar district of Karnataka where it covers 275 villages with 3250 SHGs with a total membership of 36,500. GMASS provides micro finance services through its 25 branches.