The Just Change India Producer Company was established in 2005 and is an exciting alternative to mainstream markets. It seeks to enable producers to take control of the value chain by linking them directly with consumers and investors. It currently trades in various commodities like tea, coffee, rice, spices, wild honey, etc. From pilot to bench mark the Company has successfully established its operations across geographies and is now looking to significantly scale up and ensure we have impact on producers and consumers.
Just Change entered into partner Rang De in 2015 for supporting for procuring quantities of paddy, tea, groundnut, honey and coffee from the producers of the shareholder groups and other groups participating in Just Change. The loan amount helped JCIPC procure larger quantities of the member producers' crops, thereby ensuring higher returns for the farmers as well as a consistent demand via a more structured supply chain and loyalty incentives. Rang De arranged loan to the tune of Rs 30, 00,000 to Just Change. Just Change has repaid close to 75% of the loan amount. With the support from Rang De, Just Change started procuring Coffee from the Adivasi community in Gudalur and created value chain by developing the brand “The Coffee Gatherer”.
Just Change is looking for support from Rang De for the loan of Rs 15,00,000/-. The loan would be used to procure quantities of honey tea, pepper and coffee from the producers of the shareholder groups and other groups participating in Just Change.