Introducing Swabhimaan.
Taking financial literacy and microcredit
to the doorsteps of rural India.

Offering women borrowers quick, secure, paperless
onboarding through Aadhaar eKYC.

Pioneering customised loan products, credit score
and instant loan approvals for rural India.

Swabhimaan is an initiative which seeks to provide adaptive financial literacy and requisite skills to make informed financial choices. This initiative will make it possible for low-income communities to apply for and receive low-cost loans, at their own terms, with dignity and self-respect.

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We launched our first Swabhimaan Kendra on the occasion of International Women's Day
on 8th March 2017 at Yeswantpura village in Kolar district, Karnataka.

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